Competitive Advertising Agreement Definition

This approach applies in particular to digital advertising. If you haven`t focused your laser targeting, you`ll bleed money advertising to people who don`t care. It doesn`t matter how funny your ad copy is, how awesome your video is, how great your images look, or how perfect your landing page is. This sounds like an intuitive concept, but there are a whole host of legal requirements that advertisers should consider when considering a comparative advertising campaign. In Brazil, the “Brazilian Advertising Self-Regulatory Code” (PDF). comparative advertising, with certain restrictions…